In this blog post, you’ll learn the difference between a partial van wrap and a full van wrap and which is the best fit for marketing your company.
Van wraps are a great way to turn your vehicle into a 24-hour advertisement. If you drive about for many hours of the day, why not promote your Vancouver business as you go. While you sit in traffic jams, neighbouring cars can read the signage on your vehicle and might even write your details down to call you in the future!
But before you enjoy the benefits, you need to decide on whether to get a partial van wrap or a full van wrap. This article discusses both, so you can make the right choice.
What is a Van Wrap?
Van wrap is a covering for your vehicle, usually made of vinyl. The purpose is to promote your own business in a stand-out way, every time you drive down the road. Van wraps are extremely cost-effective because you pay once and enjoy the advertising for years. Wraps can be made to show your specific brand colours, logo and any other information you want people to see.
What is the Difference Between a Full Van Wrap and a Partial Van Wrap?
Full Van Wraps
A full van wrap covers the vehicle entirely. The front, back, top, bottom and sides will be covered with vinyl graphics. This type of wrap gets maximum impact in terms of advertising and helps to get your brand known.
Benefits of a Full Van Wrap
- Gives you a massive advertising impact
- The full wrap can be seen from all angles
- Grabs attention on the road
- Non-invasive advertising
- The wrap actually protects your vehicle
Any Cons to a Full Van Wrap?
Partial Van Wraps
Partial van wraps cover only a part of your vehicle like the sides or back window. These types of wraps are often used by business owners who also use the vehicle for other purposes. The wrap is a little less intrusive but still shows off your business well.
Benefits of a Partial Van Wrap
- Partial van wraps cost less and are beneficial for budget-conscious businesses
- Shows off your brand in a non-intrusive way
Any Cons to a Partial Van Wrap?
Which Van Wrap is Right for Your Business?
Full van wraps and partial van wraps are both effective advertising tools. Which one you choose depends on your goals and budget. Ask yourself these questions to help make a decision:
Does your van colour and logo go together? While you want your wrap to stand out, you don’t want it to clash with your vehicle. If they go together, a partial wrap may be enough. If not, consider a full wrap.
Is your vehicle large or small? A partial wrap may be enough for a large vehicle. But, if the vehicle is small, go for a full wrap to grab attention.
Are there flat surfaces on your vehicle? Trucks and vans will have large flat areas being well-suited to a partial wrap. Smaller, shaped vehicles have more impact with a full wrap.
Does your vehicle look old and shabby? If yes, a full van wrap is ideal, giving your vehicle a new, sleek look.
Why Are Van Wraps an Effective Advertising Tool?
Van wraps are effective advertising because they promote your business, without being intrusive like ads on the radio or online. Drivers and pedestrians can see your business ad, without distraction. This gives potential customers a positive outlook towards your brand right from the beginning.
Who Are Van Wraps Good for?
Van wraps are great for businesses large and small. They can even be effective for solopreneurs. Examples of companies using van wraps include:
- Real estate
- Food businesses
- Skilled trades like plumbers, electricians, roofers, landscapers, painters, cleaning and telecom
- Delivery businesses
- Beauty and hairdressing
- Any other business
What Are Some Popular Vinyl Wrap Ideas?
Vinyl wraps are ideal for large trucks, smaller vans and cars. A wrap not only promotes your business but provides an extra layer of protection from possible scrapes and bad weather. A quality vinyl wrap can last for years. But wraps are not only for vehicles but can be used for:
- Buildings and walls. Get your brand message across to customers with a unique vinyl wall wrap.
- Dance floor wraps. Have you got a big wedding or birthday celebration coming up? A custom-made vinyl floor wrap can be made to include any message, images, brand or colours bringing your event together.
- Unique special projects. Vinyl wraps can be used in many ways, and really your imagination is the only limitation. From lockers to boats – you decide on where a wrap goes.
How Much Does a Van Wrap Cost?
A full van wrap costs around $1,500 - $3,600 depending on the size and shape of the vehicle. A partial van wrap for a Vancouver business costs $495 - $1,695, again depending on the size and complexity of the job. While you may think this is a high cost, remember, this gives you 24/7 advertising for your business, for the next 3 – 5 years.
Final Thoughts on Van Wraps
As you can see, there are many benefits to Vancouver van wraps for your business. Partial van wraps and full van wraps are both extremely effective and will bring in new customers. Which one you choose depends on your budget and goals. Contact us at BC Retail Supplies if you need help deciding on the right van wrap for you.